Social media can be a force for good for the insurance industry, a way to build trust, attract talent, and highlight its role in society.

In this session, you can discover how leading insurers are tapping into authentic storytelling to reshape public perception and position insurance as a force for social good. We'll also unpack practical strategies for boosting engagement and reach, navigating platform challenges, and making your message matter in a crowded digital space.

Moderator: Moderator: Farhin Lilywala, Editor, Insurance Insider US

Speakers: Megan Bell, Senior Vice President, Marketing, Falvey Insurance Group